Blog

The Covid-19 pandemic sent shockwaves around the world. To face this upheaval, many solidarity initiatives emerged to help those most affected by the consequences of the crisis. Brands have also responded massively, with strong support to communities. In this article, discover how FMCG brands are playing their part and the innovative ways in which they [...]

After being closed for several months, pubs, bars and restaurants have reopened on April 12th with outdoor service only. Hardly hit by the sanitary crisis, the hospitality sector is hoping for a speedy recovery. Brands and retailers can play a role in supporting small businesses, contributing to a dynamic reopening. In this article, we look [...]

Brand collaborations are becoming more and more common. They offer many benefits, including increased visibility, contributing to boosting sales in-store. As such, many FMCG brands choose to partner with designers, celebrities or influencers. But sometimes, brands also decide to partner with one another. In this article, we look at successful co-marketing campaigns and innovative partnerships [...]

With the Covid-19 pandemic, British consumers have taken on new habits, anticipating their grocery shopping and limiting the time spent in-store. At the same time, digital, which was already very present in our lives, has become even more important. In this context, what are the levers to influence consumer behaviour and encourage the discovery of [...]

Our Shopmium community now represents 10% of UK households, who rate and comment on the products they discover and test via our mobile app. Reviews now play an essential role in the shopping experience. In 2020, 87% of people have consulted customer reviews and 78% trust the reviews they consult according to a study for [...]

The Covid-19 crisis marked a turning point in the relationship between consumers and FMCG brands. More than ever, consumers want brands to be responsible, committed and transparent about their practices. In this article, discover new consumer expectations and how brands are taking up the challenge. New expectations & priorities in 2021 The global health crisis [...]