Date published: 21.04.2020
UK “LOCKDOWN” GROCERY SHOPPER SURVEY – INFOGRAPHIC
The survey was conducted online amongst an unbiased cross-section of UK Shopmium users between 9th and 14th April 2020 (Week 3 of “UK Lockdown”). There were 1,354 survey respondents. The UK Shopmium user base is national, with geographical split in line with the national population split. Shopmium users are typically 73% female, with approx. 70% aged between 20 and 45 – primary household shoppers.