campagnes shopmium octobre 2019

OUR FAVOURITE CAMPAIGNS FROM SEPTEMBER 2019

A selection of our favourite campaigns from September 2019   NESTLÉ PURINA® FELIX® PLAY TUBES The brand Felix® launched a new range of treats…

Applis shopmium Yuka TGTG

The shopping app revolution: Shopmium, Too Good To Go and Yuka change consumer habits

Jon Beill, Managing Director Europe, Shopmium   Mobile apps have become part of daily life, including those dedicated to grocery shopping such…

ecofriendly Shopmium

Consumers go green: eco-friendly is the new norm

Green consumerism is on the rise in the UK. A growing number of shoppers consider the impact on the environment of the products they buy. As a…

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The UK organic market: everything you should know

Organic is thriving. It is one of the strongest consumer trends in the market today. At Shopmium, we have more and more campaigns around organic…

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OUR FAVOURITE CAMPAIGNS FROM AUGUST 2019

A selection of our favourite campaigns from August 2019   NESCAFÉ AZERA Nescafé Azera extended their range with the addition of Coffee Bags,…

Campagnes Shopmium Mobile App

OUR FAVOURITE CAMPAIGNS FROM SUMMER 2019

A selection of our favourite campaigns from Summer 2019   ARLA CRAVENDALE Arla’s Cravendale Milk is a fresh milk which has been filtered…

article 5 conseils shopmium

5 recommendations to improve consumer loyalty and engagement

Retention is a major challenge for consumer brands. What are the winning strategies to drive consumer loyalty and generate engagement? In this…

shopmium

Digital marketing: a cost-effective investment for FMCG brands

Digital plays an increasingly important part in the life of British people affecting all aspects of daily life including grocery shopping. A growing…

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The evolution of influencer marketing: an opportunity for FMCG brands

Influencer marketing has developed significantly in the last few years earning a seat as a marketing tactic. According to eMarketer, 93% of digital…

Campagnes Shopmium Mobile App

OUR FAVOURITE CAMPAIGNS FROM MAY 2019

A selection of our favourite campaigns from May 2019   KENCO One of the most instantly recognisable coffee brands in the UK is Kenco, they…

shopmium millennials

Millennials: a challenge for FMCG brands

Millennials, who now represent 26% of the UK population, are forcing brands to reinvent themselves. The term Millennials refers to those born between…

shopmium campagnes avril

OUR FAVOURITE CAMPAIGNS FROM APRIL 2019

A selection of our favourite campaigns from April 2019   MAGNUM Magnum extended their range of tubs with the launch of Magnum Double Tubs,…