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UK CONSUMERS SURVEY RESULTS - WEEK 10 OF LOCKDOWN - INFOGRAPHIC

Discover our infographic presenting the results of our survey of UK grocery shoppers during Week 10 of Lockdown. Download our full report to see more…

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UK “LOCKDOWN” GROCERY SHOPPER SURVEY

A survey of UK grocery shoppers during Week 3 of Lockdown by mobile app Shopmium, found shoppers are looking for value and inspiration from brands…

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UK “LOCKDOWN” GROCERY SHOPPER SURVEY - INFOGRAPHIC

Discover our infographic presenting the results of our survey of UK grocery shoppers during Week 3 of Lockdown. Please find the full blog post…

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Socializing While “Social Distancing”: How Your Brand Can Thoughtfully Connect with Shoppers During COVID-19

In just a few short weeks, the rapid spread of COVID-19 has impacted shoppers as millions of people are being asked to stay at home by health…

Sampling goes digital

Product sampling goes digital

Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing…

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Panic buying is in full swing: how the coronavirus is affecting consumer behaviour

The spread of the coronavirus across the UK has generated panic buying, encouraging many consumers to stockpile basic items at an alarming rate.…

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OUR FAVOURITE CAMPAIGNS FROM FEBRUARY 2020

A selection of our favourite campaigns from February 2020   SERIOUSLY Seriously used the Shopmium App to raise awareness and generate trial of…

Shopmium - petites et grandes marques

How Innovation brands are making a name for themselves

More and more consumers are choosing to buy products from smaller companies. Why are Innovation brands so attractive? What strategies do they use to…

Shopmium - sales - attractivite

Why seasonal sales have lost their appeal

Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of…

Shopmium - comportement des consommateurs -

2010 - 2019: five major changes in consumer behaviour

How is the consumer of 2020 different from the consumer of 2010? That’s the question we asked ourselves at Shopmium at the start of this new…

Campagnes du mois - Shopmium - décembre 2020

OUR FAVOURITE CAMPAIGNS FROM DECEMBER 2019

A selection of our favourite campaigns from December 2019   DR.OETKER Dr.Oetker chose Shopmium as part of the launch plan for their Momenti…

Black Friday and Singles Day: new promotional events boost November retail sales

If the month of November was traditionally rather quiet for retail, new promotional events have been contributing to boosting sales. The most…