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Digital marketing: a cost-effective investment for FMCG brands

Digital plays an increasingly important part in the life of British people affecting all aspects of daily life including grocery shopping. A growing…

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The evolution of influencer marketing: an opportunity for FMCG brands

Influencer marketing has developed significantly in the last few years earning a seat as a marketing tactic. According to eMarketer, 93% of digital…

Campagnes Shopmium Mobile App

OUR FAVOURITE CAMPAIGNS FROM MAY 2019

A selection of our favourite campaigns from May 2019   KENCO One of the most instantly recognisable coffee brands in the UK is Kenco, they…

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Millennials: a challenge for FMCG brands

Millennials, who now represent 26% of the UK population, are forcing brands to reinvent themselves. The term Millennials refers to those born between…

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OUR FAVOURITE CAMPAIGNS FROM APRIL 2019

A selection of our favourite campaigns from April 2019   MAGNUM Magnum extended their range of tubs with the launch of Magnum Double Tubs,…

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Ratings & Reviews: a valuable source of consumer insight

On Shopmium, users are invited to rate and review the products they buy. On average, 4 out of 10 users do this. Their feedback is a valuable source…

Article Shopmium Retail Mobile

Mobile: a strategic priority for retailers

The use of smartphones affects almost every aspect of daily life, including all activities related to grocery shopping. Brits use their smartphone to…

Campagnes mars 2019

OUR FAVOURITE CAMPAIGNS FROM MARCH 2019

A selection of our favourite campaigns from March 2019   PERRIER Perrier & Juice needed to increase awareness and stand out within the…

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NPD: Why FMCG Brands Must Innovate to Grow

Sales of branded NPD only represent a small percentage of overall sales in UK supermarkets. However, in a challenging environment, and with changing…

Top campaigns in Q1 2019

An overview of some top campaigns in Q1 2019 PERSIL Persil is a very established brand but they wanted to promote their 3 In 1 Capsules, Persil used…

Drive-to-store: how to attract in-store highly connected consumers

Four out of five UK adults have a smartphone. Mobile use is changing our shopping patterns. The path to purchase has become omnichannel, with an…