Sampling 2.0 – Digital sampling and its benefits
Sampling is an effective lever for driving trial and recruiting new consumers. In the age of digital marketing, is this method still the most effective way to seduce ultra-connected consumers? Sampling - An effective marketing lever Handing out products in high footfall arenas for consumers to try has for a long time been popular [...]Explore
Covid and Brexit Fuel Supply Chain Crisis and Shortages in Supermarkets
The UK food industry is going through difficult times. While there is a global supply chain crisis affecting raw materials and parts, Brexit has exacerbated these problems for Britain. The country is also facing a 500,000 worker deficit across farming, food production and distribution, disrupting manufacturing and deliveries. In this article, we look at the [...]Explore
How to measure media performance?
If you run marketing campaigns, return on investment is probably one of your main concerns. How can you be sure that the marketing levers you choose are effective? What are the indicators to take into account? In this article, we look at the principles of media performance measurement and the KPIs to track and analyse [...]Explore
The Eco-Score Labelling is gaining Ground
To inform consumers about the environmental impact of the products they buy and help them make informed choices, a new label has been developed: the Eco-Score, which uses the same model as the Nutri-Score labelling system. In the UK, more and more consumers are adopting a sustainable lifestyle and favouring products which do not harm [...]Explore