McVitie's

How Shopmium drove incremental sales and recruited new buyers for McVitie's Thins through the Shopmium mobile app.

context

McVitie's were looking to increase awareness and drive trial of Thins, highlighting the range of products in the portfolio and in particular an NPD flavour. The goal was to increase base rate of sale by recruiting new buyers.

Shopmium made it happen

High purchase intent ad

Shopmium created a Thins ad that delivered brand feature and messaging enticing Shopmium app users to find out where to buy the product.

Drive to store

An exclusive offer available to users once they had clicked on the ad engaging with the brand encouraged them to find the product in-store and purchase it (most likely for the 1st time).

Case study - McVitie's - solution mobile app from Shopmium, a couponing app
Case study - McVitie's - solution mobile app from Shopmium, a couponing app

Sales & Insights

Sales measurement from receipt data, coupled with media and shopper insights as well as product ratings and reviews.

And we got results!

>100,000

Ad Clicks

75%

Incremental Sales

87%

New Buyers

149%

Return on Investment