McVitie’s were looking to increase awareness and drive trial of Thins, highlighting the range of products in the portfolio and in particular an NPD flavour. The goal was to increase base rate of sale by recruiting new buyers.
High purchase intent ad
Shopmium created a Thins ad that delivered brand feature and messaging enticing Shopmium app users to find out where to buy the product.
Drive to store
An exclusive offer available to users once they had clicked on the ad engaging with the brand encouraged them to find the product in-store and purchase it (most likely for the 1st time).
Sales & Insights
Sales measurement from receipt data, coupled with media and shopper insights as well as product ratings and reviews.
And we got the results!
Return on Investment