McVitie's - Shopmium 


How Shopmium drove incremental sales and recruited new buyers for McVitie's Thins through the Shopmium mobile app.



McVitie’s were looking to increase awareness and drive trial of Thins, highlighting the range of products in the portfolio and in particular an NPD flavour. The goal was to increase base rate of sale by recruiting new buyers.

The solution

High purchase intent ad

Shopmium created a Thins ad that delivered brand feature and messaging enticing Shopmium app users to find out where to buy the product.

McVities Sucess Story - Shopmium
McVities Sucess Story - Shopmium

Drive to store

An exclusive offer available to users once they had clicked on the ad engaging with the brand encouraged them to find the product in-store and purchase it (most likely for the 1st time).

Sales & Insights

Sales measurement from receipt data, coupled with media and shopper insights as well as product ratings and reviews.

McVities Sucess Story - Shopmium

And we got the results!


Ad Clicks


Incremental Sales


New Buyers


Return on Investment

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