Date published: 27.11.2019
OUR FAVOURITE CAMPAIGNS FROM OCTOBER 2019
A selection of our favourite campaigns from October 2019
LEE KUM KEE
Lee Kum Kee used Shopmium to promote its Lee Kum Kee Premium Oyster Sauce, known to be the World’s No. 1 Oyster Sauce for 12 consecutive years.
The brand’s goal was to generate trial among our Shopmium users and to educate on the many ways people can use Premium Oyster Sauce to cook: from stir-frying, roasting, steaming, to barbecuing and deep-frying.
McVITIE’S
McVitie’s has launched a new range of Digestive biscuits, the ultimate biscuits to dip into tea: Digestive Twists.
McVitie’s featured two flavours (Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut) of its new range in Shopmium’s app, in order to create awareness of its NPD and encourage people to try it, thanks to several attractive offers like a 60% rebate for consumers who bought 4 products at the same time.
UNCLE BEN’S
Uncle Ben’s chose Shopmium to support the launch of its new range of One Pot Rice Kits with 4 flavours: Caribbean Kerk, Thai Lemongrass Chilli, Keralan Spice and Mexican Smokey Pepper. Those One Pot Dishes are prepared in 3 easy steps to serve up delicious meals in 30 minutes.
Shopmium users could benefit from a 50% off offer to discover the products at Tesco & Morrisons.
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