![Dove Men+Care™](https://solutions.shopmium.com/wp-content/uploads/2019/09/DoveModifié.png)
Dove Men+Care™
Context
Dove Men+Care™ recently launched a new range of products: Sport Active+Fresh, a body wash made to be refreshing after sport or exercise and an antiperspirant formulated to be tough on sweat, not skin.
Dove Men+Care™ partnered with home nations rugby teams (England, Ireland, Scotland & Wales) for the Sport credibility, to drive awareness, deliver trial and recruit new buyers, the brand ran a digital campaign in Shopmium’s app.
The solution
Brand Media To Highlight Product & Rugby Partnership
Shopmium ran a video ad in-app that users had to watch and engage with prior to discovering their exclusive offer to try the products.
The Dove Men+Care™ ad generated more than 200,000 ad clicks, showing great interest from Shopmium users.
![Dove Men,Sucess Story - Shopmium](https://solutions.shopmium.com/wp-content/uploads/2021/09/Shopmium-dove-UK-teaser.png)
![Dove Men,Sucess Story - Shopmium](https://solutions.shopmium.com/wp-content/uploads/2021/09/dove-UK-offer-corner.png)
A Brand Corner For Better Visibility
Shopmium developed a brand corner in the app after the users engaged with the video ad to increase SKU visibility.
An effective choice as 78% of our users who bought one or the other product discovered them for the first time in Shopmium and 85% were new buyers.
Reusable Insights, Ratings and Reviews & More
On social media as well as on the app, Dove Men+Care™’s campaign encountered great success.
More than a thousand users rated the products and gave them a very high grade of 4.6/5. More than 400 of those users also wrote a verbatim review of the products, offering valuable data and insights for the brand.
![Dove Men,Sucess Story - Shopmium](https://solutions.shopmium.com/wp-content/uploads/2019/09/Dove-MenCare.png)
And we got the results!
Impressions in app
New buyers
Intend to re-purchase