popchips
Context
popchips is a popular brand of healthier snacks, known for its unique popped texture and a variety of delicious flavours. Through its collaboration with Shopmium, popchips reached a relevant audience, drove consumer education & awareness and recruited new buyers.
The solution
A product valued throughout the shopping experience
A brand channel was developed to showcase six sharing bag SKUs and maximise visibility for the brand. To encourage product trials, popchips delivered a promotional offer of £1 off during five days.
A media plan to increase visibility
To maximise the exposure of the campaign, Shopmium set up a multi-faceted communications strategy. This media activation included posts and stories on social media as well as a newsletter and push notifications to drive users’ attention to the brand’s campaign in the app.
Positive insights
The campaign proved to be a success, meeting the brand’s goals. To collect valuable insights on the product, a post-purchase survey was completed in the app by buyers.
88% of survey respondents expressed their intention to repurchase the product at full price. 31% of consumers were initially unaware of the brand, discovering it for the first time through Shopmium.
Furthermore, the product received an overall user rating of 4.61/5.
– 1,7M impressions
– 88% repurchase intent
– 72% incremental sales
And we got the results!
impressions
repurchase intent
incremental sales
What they think
Reviews
Brand Manager (popchips) - KP Snacks
The team at Shopmium really listened to our brand objectives and were able to provide a tailored solution that has driven some amazing brand metrics. The setup process was super easy and the personable support throughout the process is second to none. I look forward to working with Shopmium in 2024!
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