Primula Cheese is the world’s first spreadable cheese, packed into a convenient squeezy tube format and exists in a lot of tasty varieties. In order to raise awareness of their products and on how to use them, Primula worked with Shopmium several times.

Primula used Shopmium to increase its visibility and raise awareness. Therefore, Shopmium launched a campaign with a specific media plan, including Instagram post & stories, push notifications and newsletter, which enabled the brand to reach more than 2,1 impressions in-app.

Primula also wanted to educate consumers on how to use their spreadable cheese in recipes. As a result, Shopmium added a video teaser in the app, enabling shoppers to see how to use Primula cheese and showcase its meltability. .

The campaign performed very well and enabled Primula to recruit new consumers and generate measurable sales.

Thanks to our post-purchase questionnaire, Primula collected key insights on their consumers’ profile and on how they used the product. More than 1,350 buyers also rated and reviewed the cheese they tried.

In early 2021, Primula took advantage of Shopmium’s ‘New Year, New You’ event and featured their Primula Light product to further recruit new buyers and be part of the health kick occasion.