Johnson & Johnson - Vania

Why Vania chose Shopmium to promote its new range of Ultra sanitary towels in a challenging and competitive market

Context

In the competitive market of sanitary towels, Vania used Shopmium to promote its new range of products amongst our users. The objective of the activity was to drive awareness of their Ultra sanitary towels, recruit new buyers and create repurchase intent.

Olivier Prat, Brand Manager Vania and Nett at Johnson & Johnson, explains the reasons why he chose Shopmium and outlines the excellent results of his campaign.