OUR FAVOURITE CAMPAIGNS FROM SUMMER 2019

ARLA CRAVENDALE

Arla’s Cravendale Milk is a fresh milk which has been filtered during the manufacturing process in order to make it stay fresher for twice as long as standard fresh milk. They came to Shopmium to make our user base aware of the benefits of Cravendale while driving trial and measurably reaching new buyers.

Alongside the campaign in the Shopmium app, we reached a wider audience at scale through Targeted Mobile Media over the course of the Summer to push consumers to store, while educate about the benefits of buying Cravendale prior to going on holiday so that you have fresh milk in your fridge when you get back.

HELLMANN’S

Hellmann’s Big Night In range was launched exclusively in ASDA, they used Shopmium to generate trial and awareness of the new range while creating the occasion of using the sauces as a part of a “Fakeaway” whereby consumers would replicate the takeaway experience themselves at home as a part of a social occasion at home.

MANCAVE

ManCave create natural grooming products for men, they have a range of products including Shower Gel, Deodorant and Shampoo.

They used Shopmium to drive awareness of their range while measurably driving consumers exclusively to Tesco in order to provide retailer specific support.

MEATLESS FARM

As consumers are becoming increasingly aware of the amount of meat they eat and the prominence of initiatives such as Meat Free Mondays plant-based meat alternatives is a growing category. The Meatless Farm launched their plant-based meat alternative range in the UK and came to Shopmium to increase their brand awareness while driving product trial & educating consumers about how to use the products.