In the competitive market of biscuits, Pladis used Shopmium to promote its brand BN in Belgium.
The aim was to drive awareness, increase the brand’s visibility, recruit new consumers and gather consumer data, based on Shopmium’s post-purchase survey.

Geoffroy Le Grelle, Trade Marketer at Pladis in Belgium, explains the reasons why he chose Shopmium and outlines the excellent results of his campaign.