Galbani
Context
Galbani ran a “Pasta Evenings” campaign – they were aiming to encourage consumers to mix ricotta and parmesan together when having pasta for their dinner.
The brand came to Shopmium to gain visibility of the campaign, recruit new consumers and generate trial of their parmesan and ricotta products.
The solution
Brand Media To Promote The Galbani Message In App
Shopmium communicated the “Pasta Evenings” message through the rich content and engaging in-app brand media.
The Galbani brand was really appealing to the Shopmium audience generating over 4 million in app impressions!
Focus On Parmesan and Ricotta
Once the Shopmium user had seen the engaging brand media they were given the opportunity to discover both Parmesan and Ricotta with exclusive incentives to purchase both products.
One Week Of Posters In The Parisian Subway To Increase Visibility
The campaign was amplified by a week of posters in the Parisian subway to promote the product and highlight “Pasta Evenings” in the app. The 120 posters displayed were seen more than 48 million times by travelers giving the campaign additional reach.
The campaign was a great success! Consumers were delighted with their purchases and the products received an average rating of 4.5/5.
And we got the results!
Impressions in app
New buyers
Intend to re-purchase
What they said
Reviews
Brand Manager - Galbani
Shopmium was a great tool to help us to activate our "Galbani Pasta Evenings" brand message, the goal was to promote our Parmesan and Ricotta Galbani ranges, through an Italian dish widely eaten in France: Pasta! The Shopmium campaign that we ran, combined with the Metro display media gave us the opportunity to have good visibility for the Galbani brand and our products.
