OUR FAVOURITE CAMPAIGNS FROM DECEMBER 2019

DR.OETKER

Dr.Oetker chose Shopmium as part of the launch plan for their Momenti Pizza range: pizzas that are just the right size, full of flavour and all up to 450 calories and existing in 3 flavours.

The brand’s purpose was to drive awareness of its NPD and generate trial among our Shopmium users.

COCA-COLA

Coca-Cola recently launched  Coca-Cola Signature Mixers, a new range specially designed to pair perfectly with premium dark spirits, from brandy to aged tequila.

Coca-Cola featured the whole range in Shopmium’s app, in order to create awareness of its NPD and encourage people to try the product around the festive Christmas period.

COCA-COLA 

While promoting its Coca-Cola Signature Mixers NPD, Coca-Cola chose Shopmium again to support Schweppes’ Signature Collection as well as their classic range of tonics.

The purpose of this campaign was to drive sales during the festive period and create a reason for consumers to buy multiple units in the run up to Christmas.

Running campaigns at the same time for Schweppes and Coca-Cola Signature Mixers was a great way for Coca-Cola to recruit buyers across their brands at a key time of year.

EMBER SNACKS

Ember Snack used Shopmium to promote its range of Biltong made from ethically sourced British and Irish beef.

The brand has secured additional shelf space in-store and needed to drive awareness of where to find their products in store. They used a message as part of their branded media as well as a pop up note to users in the drive to store page to show shoppers where to find the product.