Uk shopper survey results – week 10 of lockdown
Some key findings
Grocery shopping trip frequency is increasing, with in store shopping still making up the majority over online
Shopping lists and pre shop planning is now mainstream
Disposable income has been negatively impacted, with an increased appetite for discounts and value
Decline in visits to convenience format stores, but spend per visit increasing
New shopping habits are here to stay, with consumers consistently more nervous about visiting stores than at the start of lockdown
Brand Manager - Galbani
Shopmium was a great tool to help us to activate our "Galbani Pasta Evenings" brand message, the goal was to promote our Parmesan and Ricotta Galbani ranges, through an Italian dish widely eaten in France: Pasta! The Shopmium campaign that we ran, combined with the Metro display media gave us the opportunity to have good visibility for the Galbani brand and our products.
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