Uk consumer survey results – august 2020

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Some key findings

Shoppers are visiting a wider variety of supermarkets stores, and making more regular visits

Consumers have more demand for healthy & local produce

Physical product sampling has lost its appeal

People are more nervous about visiting pubs, restaurants, bars & cafes than supermarkets, but still remain cautious

image survey UK 3

Reviews

Julien Thooris

VP Europe – Shopmium

Les marques de grande consommation ont fait preuve d’une grande adaptabilité face à un bouleversement majeur. L’impact du Covid-19 devrait être durable avec l’accélération de tendances déjà à l’œuvre. La crise pourrait également marquer un véritable virage digital, avec des investissement accrus dans une communication directe et ciblée pour créer du lien avec les consommateurs.

Louise Rival

Brand Manager - Galbani

Shopmium was a great tool to help us to activate our "Galbani Pasta Evenings" brand message, the goal was to promote our Parmesan and Ricotta Galbani ranges, through an Italian dish widely eaten in France: Pasta! The Shopmium campaign that we ran, combined with the Metro display media gave us the opportunity to have good visibility for the Galbani brand and our products.

Conclusion

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