Some key findings
Shoppers are visiting a wider variety of supermarkets stores, and making more regular visits
Consumers have more demand for healthy & local produce
Physical product sampling has lost its appeal
People are more nervous about visiting pubs, restaurants, bars & cafes than supermarkets, but still remain cautious
Reviews
VP Europe – Shopmium
Les marques de grande consommation ont fait preuve d’une grande adaptabilité face à un bouleversement majeur. L’impact du Covid-19 devrait être durable avec l’accélération de tendances déjà à l’œuvre. La crise pourrait également marquer un véritable virage digital, avec des investissement accrus dans une communication directe et ciblée pour créer du lien avec les consommateurs.
Brand Manager - Galbani
Shopmium was a great tool to help us to activate our "Galbani Pasta Evenings" brand message, the goal was to promote our Parmesan and Ricotta Galbani ranges, through an Italian dish widely eaten in France: Pasta! The Shopmium campaign that we ran, combined with the Metro display media gave us the opportunity to have good visibility for the Galbani brand and our products.
Conclusion
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