UK Consumer Pulse Survey Results 

Uk consumer pulse survey – january 2021

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Some key findings

Consumers are cautiously optimistic about 2021

The path to purchase is fragmented with multiple influencing factors

Price remains a top factor for store choice, with shift to shopping locally

Meal planning, cooking from scratch and writing shopping lists – now embedded habits

Almost half would now refuse a product sample on health risk grounds

Post pandemic, 50% will continue to carry sanitiser and wear a mask


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