April 2021: New Consumer Pulse Survey 

Life after lockdown a consumer lense on grocery

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Some key findings

Discover the results of our latest consumer pulse survey conducted from March 23 to 26 2021, among 1,069 users of the Shopmium app on actual consumers’ trends and their mindset about outdoor socialising.

Picnics & barbeques are on the up. 79% planning on taking advantage of outdoor, private garden meet-ups

Pubs & restaurants set to be shunned in favour of eating at home. 46% will eat at a pub or restaurant once or less per month

Supermarket visits increase to pre-lockdown levels. 75% visiting at least two or more different stores per week

Pre-shop planning & the search for value grows. 87% write or partially plan a shopping list


Stuart Sankey

Shopmium’s UK Head

The UK may be opening up but our research shows that lockdown habits are here to stay at least for the first half of 2021. Although half of the public are excited about a return to the new normal, many are not ready to go back to pubs and restaurants and will instead be making social plans outdoors rather than in. Brands would be wise to focus on promoting food and drinks products that can be enjoyed at picnics and barbeques.


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