FMCG: connecting with consumers through the next phases of covid-19 response
Context
Social distancing measures are here to stay
Consumption & supermarket shopping is now pre-planned
Consumers want inspiration, ideas and content from brands
Household budgets will continue to get tighter
Finding the right themes and channels to communicate
Reviews
VP Europe – Shopmium
Les marques de grande consommation ont fait preuve d’une grande adaptabilité face à un bouleversement majeur. L’impact du Covid-19 devrait être durable avec l’accélération de tendances déjà à l’œuvre. La crise pourrait également marquer un véritable virage digital, avec des investissement accrus dans une communication directe et ciblée pour créer du lien avec les consommateurs.
Brand Manager - Galbani
Shopmium was a great tool to help us to activate our "Galbani Pasta Evenings" brand message, the goal was to promote our Parmesan and Ricotta Galbani ranges, through an Italian dish widely eaten in France: Pasta! The Shopmium campaign that we ran, combined with the Metro display media gave us the opportunity to have good visibility for the Galbani brand and our products.
Conclusion
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