Blog

A selection of our favourite campaigns from March 2019   PERRIER Perrier & Juice needed to increase awareness and stand out within the soft drink category, so used the Shopmium App to reach their audience through engaging brand media driving awareness which measurably converted into trialists, recruiting new buyers while visibly supporting their Tesco relationship. [...]

Sales of branded NPD only represent a small percentage of overall sales in UK supermarkets. However, in a challenging environment, and with changing customer habits and preferences, innovation continues to play an essential role. It allows brands to recruit new consumers, drive sales in-store and sustain growth. We look at the biggest innovation trends in [...]

An overview of some top campaigns in Q1 2019 PERSIL Persil is a very established brand but they wanted to promote their 3 In 1 Capsules, Persil used Shopmium's mobile app in order to gain awareness, make customers try the product and recruit new consumers. Using Shopmium, they were able to recruit buyers from competitor [...]

Four out of five UK adults have a smartphone. Mobile use is changing our shopping patterns. The path to purchase has become omnichannel, with an increase in the number of touchpoints. Mobile plays an essential role: it is used by consumers both to prepare for their shopping trip and also while they are in-store. For [...]

Shopmium featured in the French famous TV show Capital on M6! Almost 4 million viewers!