Blog

Green consumerism is on the rise in the UK. A growing number of shoppers consider the impact on the environment of the products they buy. As a consequence, new eco-friendly trends are emerging: Brits want greener products, more plant-based options and more local products. Sustainable packaging is also a hot topic, with plastic phobia gaining [...]

Organic is thriving. It is one of the strongest consumer trends in the market today. At Shopmium, we have more and more campaigns around organic products. And these campaigns are very successful with shoppers! To better understand the organic trend, we decided to take a deep-dive into organic sales in supermarkets and consumer expectations. Sales [...]

A selection of our favourite campaigns from August 2019   NESCAFÉ AZERA Nescafé Azera extended their range with the addition of Coffee Bags, giving consumers the opportunity to have the experience of cafetière coffee without the fuss. They came to Shopmium to drive awareness of the range extension and to support their Tesco & Ocado [...]

A selection of our favourite campaigns from Summer 2019   ARLA CRAVENDALE Arla’s Cravendale Milk is a fresh milk which has been filtered during the manufacturing process in order to make it stay fresher for twice as long as standard fresh milk. They came to Shopmium to make our user base aware of the benefits [...]

Retention is a major challenge for consumer brands. What are the winning strategies to drive consumer loyalty and generate engagement? In this article, we share five recommendations to create a stronger relationship and increase sales in-store. Think digital   While many consumers still shop in physical stores, digital plays a growing role. According to Hootsuite, [...]

Digital plays an increasingly important part in the life of British people affecting all aspects of daily life including grocery shopping. A growing number of Britons do their grocery shopping online. They also use digital tools to control their spending and find good deals. To engage these consumers, brands must invest in digital strategies. How [...]