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A selection of our favourite campaigns from December 2019   DR.OETKER Dr.Oetker chose Shopmium as part of the launch plan for their Momenti Pizza range: pizzas that are just the right size, full of flavour and all up to 450 calories and existing in 3 flavours. The brand's purpose was to drive awareness of its [...]

If the month of November was traditionally rather quiet for retail, new promotional events have been contributing to boosting sales. The most important event is of course Black Friday, which many UK shoppers await eagerly. But other promotions have also been having increasing success, such as Singles Day coming from China. What is the impact [...]

A selection of our favourite campaigns from October 2019   LEE KUM KEE Lee Kum Kee used Shopmium to promote its Lee Kum Kee Premium Oyster Sauce, known to be the World's No. 1 Oyster Sauce for 12 consecutive years. The brand's goal was to generate trial among our Shopmium users and to educate on [...]

Since the referendum in June 2016, many companies have been preparing for Brexit and scenario planning. Although great uncertainty remains, it is clear that Brexit would strongly impact FMCG brands. It has already affected consumer behaviours, slowing overall spending. In this article, we explore the impact of Brexit and potential consequences for consumers, retailers and [...]

A selection of our favourite campaigns from September 2019   NESTLÉ PURINA® FELIX® PLAY TUBES The brand Felix® launched a new range of treats for cats: Felix® Play Tubes, irresistibly playful treats thanks to their unique rolling shape available in two flavours: Turkey & Ham and Chicken & Liver. Purina® chose Shopmium to support this NPD: [...]

Jon Beill, Managing Director Europe, Shopmium   Mobile apps have become part of daily life, including those dedicated to grocery shopping such as Shopmium. Just have a look at supermarket aisles: consumers now shop with their mobile phone in hand. And many Brits also use their mobile before going to the store, to prepare their [...]