Consumer Pulse Survey September 2021 : Consumer view on Brand's eco-credentials 

Consumer Pulse Survey September 2021 : A Consumer view on Brand’s eco-credentials

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Some key findings

Discover the results of the latest Belgium Shopmium Consumer Pulse Survey conducted in September 2021 and giving an update on the latest shopping grocery trends and a deeper look at consumer views on the eco-credentials of an FMCG brand.

Climate change worries most people – 87% believe it’s a big issue

Consumers want less packaging, more recyclable packaging and more locally produced products

80% of consumers have already changed some shopping habits in a bid to reduce carbon footprint

Product & brand switching to low(er) carbon footprint products is set to grow from 51% to 83%

Consumer confidence in brand eco-credentials is low at 5.6 out of 10 feeling confident in what brands claim

1 consumer out of 2 will use the Eco-score to guide his purchasing decisions to more eco-friendly choices 


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