Bakers Dry Dog Food had re-formulated its product and wanted to drive awareness amongst targeted dog owners while comprehensively measuring the impact of that awareness and ad campaign on sales at Sainsbury’s, Asda & Morrisons.
Engaging mobile ad creative
Shopmium created and served a custom Mobile expandable ad unit that combined brand messaging & product imagery, HTML5 animation and Call to Actions (‘Shop Now’ and ‘Find Store’).
Targeted & optimised
The campaign was targeted at dog food shoppers and geo-fenced around the targeted stores, while continually being optimised to drive high than average clicks and engagements.
In addition to Shopmium’s own performance measurement, sales uplift was measured by IRI and product / brand metrics by KMB, providing the shopper and brand teams with a holistic view on performance.
And we got the results!
Higher than average
Return on Investment
Unaided brand awareness