Bakers Dry Dog Food had re-formulated its product and wanted to drive awareness amongst targeted dog owners while comprehensively measuring the impact of that awareness and ad campaign on sales at Sainsbury’s, Asda & Morrisons.

Shopmium created and served a custom Mobile expandable ad unit that combined brand messaging & product imagery, HTML5 animation and Call to Actions (‘Shop Now’ and ‘Find Store’).

In addition to Shopmium’s own performance measurement, sales uplift was measured by IRI and product / brand metrics by KMB, providing the shopper and brand teams with a holistic view on performance.