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Jon Beill, Managing Director Europe, Shopmium   Mobile apps have become part of daily life, including those dedicated to grocery shopping such as Shopmium. Just have a look at supermarket aisles: consumers now shop with their mobile phone in hand. And many consumers also use their mobile before going to the store, to prepare their [...]

  HONEST The Coca-Cola Company brand has chosen Shopmium to highlight its Honest Kids Bio range, a refreshing, certified organic and low-calorie drink for children. Honest trusted Shopmium to raise awareness and recruit new consumers. TIC TAC The Ferrero brand promoted its entire range, 16 references, with an attractive "buy 1 get 1 for free" [...]

Retention is a major challenge for consumer brands. What are the winning strategies to drive consumer loyalty and generate engagement? In this article, we share five recommendations to create a stronger relationship and increase sales in-store. Think digital   While many consumers still shop in physical stores, digital plays a growing role. According to Hootsuite, [...]

  BN The brand chose the Shopmium app to promote its references of Mini BN (Apricot, choco +, Duo...) and recruit new consumers. Shopmium created a 100% refundable offer that was only available at Colruyt. The campaign was very successful and consumers were very satisfied! HELLOFRESH The leading brand in the recipe box market launched [...]

Millennials, who now represent 26% of the population, are forcing brands to reinvent themselves. The term Millennials refers to those born between 1980 and 2000, that is both generation Y and the younger generation Z. These generations are digital native and mobile plays an important role in their life. In a Financial Times feature on [...]

On Shopmium, users are invited to rate and review the products they buy. On average, 4 out of 10 users do this. Their feedback is a valuable source of insight for brands. Reviews are an excellent means to learn more about consumers and their expectations. It is also a way to identify areas for improvement [...]