The brand chose the Shopmium app to promote its references of Mini BN (Apricot, choco +, Duo…) and recruit new consumers.

Shopmium created a 100% refundable offer that was only available at Colruyt. The campaign was very successful and consumers were very satisfied!


The leading brand in the recipe box market launched its first campaign in the Shopmium app by offering promotional codes of -50% to be used on the first box ordered.

HelloFresh has thus fulfilled its goals: to gain visibility and recruit new consumers.