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Sampling is een doeltreffende hefboom voor het genereren van trial en het werven van nieuwe consumenten. Is deze techniek in het tijdperk van digitale marketing nog relevant om ultra-verbonden consumenten te verleiden? Een doeltreffende marketing hefboom   Belgische en Franse consumenten zijn bijzonder dol op samples. De methode van het "gratis uitproberen" (100% terugbetaald/aangeboden) is [...]

After being closed for several months, bars and restaurants are preparing for an upcoming reopening. Hardly hit by the sanitary crisis, the hospitality sector is hoping for a speedy recovery. Brands and retailers can play a role in supporting small businesses, contributing to a dynamic reopening. In this article, we look back at some of [...]

Brand collaborations are becoming more and more common. They offer many benefits, including increased visibility, contributing to boosting sales in-store. As such, many FMCG brands choose to partner with designers, celebrities or influencers. But sometimes, brands also decide to partner with one another. In this article, we look at successful co-marketing campaigns and innovative partnerships [...]

The Covid-19 crisis marked a turning point in the relationship between consumers and FMCG brands. More than ever, consumers want brands to be responsible, committed and transparent about their practices. In this article, discover new consumer expectations and how brands are taking up the challenge. Faster and more efficient shopping According to the Deloitte Global [...]

The end of the year is fast approaching! Do you still have a little bit of budget? Are you wondering which activities to carry out in the last quarter of 2020? Discover 4 easy-to-activate levers to drive engagement and generate sales in-store. Lever #1: content creation Content marketing is an effective way to seduce consumers, [...]

  QUAKER Quaker chose Shopmium to raise awareness of the new positioning of Quaker Cruesli Kids, a range of cereals that mixes oats and corn and comes in two flavours: honey and chocolate. These cereals also contain 40% less sugar than the average for kids cereals, making them an excellent option for a healthy breakfast [...]