UK FMCG Brand Survey Impact of Covid-19 on FMCG Marketing

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KEY TAKEAWAYS

Mixed results when it comes to sales impact

Marketing budgets have been significantly impacted but spend increasing on digital (social, .com retail media and digital display)

NPD plans impacted as retailer range reviews are pushed back

Most brands have adapted their marketing messages

Almost half envisage a negative impact on sales for the rest of 2020