Cost of living crisis : what consumers are looking for and how can brands meet their needs?
Some key findings
Discover the results of our latest Shopmium Consumer Survey, answering: what consumers are looking for and how can brands meet their needs?
What is the situation for consumers, what are they doing and planning ?
Over 77% of all age groups have made changes to their grocery shopping habits since the start of 2022
67% of households with dependent kids spending over £65 per week on grocery shopping
Disposable income has shrunk significantly for 2 in 3 households since the start of the year
Mental wellbeing is a challenge for UK consumers: anxiety/stress and staying energised through the day are particularly difficult for the youngest, but also for women.
Conclusion
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