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Influencer marketing has developed significantly in the last few years earning a seat as a marketing tactic. According to eMarketer, 93% of digital marketers are dedicating part of their budget to influencer marketing. 48% of marketers worldwide say they use influencers and 55% plan to increase influencer budgets in 2019. Influencer marketing can be a [...]

A selection of our favourite campaigns from May 2019   KENCO One of the most instantly recognisable coffee brands in the UK is Kenco, they moved into a new category with the launch of their Roast & Ground coffee. They targeted the Shopmium audience to raise awareness of the new product and recruit new buyers [...]

Millennials, who now represent 26% of the UK population, are forcing brands to reinvent themselves. The term Millennials refers to those born between 1980 and 2000, that is both generation Y and the younger generation Z. These generations are digital native and mobile plays an important role in their life. In a Financial Times feature [...]

A selection of our favourite campaigns from April 2019   MAGNUM Magnum extended their range of tubs with the launch of Magnum Double Tubs, indulgent Magnum ice cream in crackable chocolate shell available in Double Chocolate, Double Salted Caramel and Double Raspberry. Shopmium supported by boosting awareness of the new products and driving consumers to [...]

On Shopmium, users are invited to rate and review the products they buy. On average, 4 out of 10 users do this. Their feedback is a valuable source of insight for brands. Reviews are an excellent means to learn more about consumers and their expectations. It is also a way to identify areas for improvement [...]

The use of smartphones affects almost every aspect of daily life, including all activities related to grocery shopping. Brits use their smartphone to prepare grocery shopping, in-store and after purchase. In that context, many retailers are testing mobile technologies and making this channel a strategic priority. Mobile is a powerful tool to attract consumers in-store, [...]