Blog

Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing and social networks, is it still relevant? Can it continue to attract consumers who increasingly use their mobile phone to make purchasing decisions? In this article, we look at product sampling, its [...]

The spread of the coronavirus across the UK has generated panic buying, encouraging many consumers to stockpile basic items at an alarming rate. Supermarkets have had to face extraordinary demand causing empty shelves and supply disruptions throughout the country. In this article, we explore the impact of the coronavirus on consumer behaviours and consequences for [...]

A selection of our favourite campaigns from October 2019 SERIOUSLY Seriously used the Shopmium App to raise awareness and generate trial of Seriously Melting Pot, the ultimate cheesy, gooey, comfort food for the cold winter evenings. The campaign was launched around Valentines Day to communicate on how the product was the perfect fit for that [...]

More and more consumers are choosing to buy products from smaller companies. Why are Innovation brands so attractive? What strategies do they use to appeal to consumers and differentiate themselves from market leaders? In this article, we explore the techniques used by Innovation brands to stand out in the ultra-competitive FMCG market. Innovation brands are [...]

Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of this new decade, there has been significant footfall decline with fewer shoppers on the High Street. While many Brits now buy online, especially via [...]

How is the consumer of 2020 different from the consumer of 2010? That's the question we asked ourselves at Shopmium at the start of this new decade. In this article, we shed some light on how consumer behaviour has changed over the last 10 years and the impact for FMCG brands. Focus on five major [...]