Some key findings
Discover the results of our latest Consumer Pulse Survey conducted in March 2022 in Belgium. It gives an in-depth analysis of the key pillars influencing Belgian consumers’ purchase decisions: from mental health, a greater awareness of products’ ingredient lists, to the impact of sedentary life on health routines & shopping habits.
52% of our Belgian consumers pay attention to the health credentials of products they buy by reading their Nutriscore
Brand’s niche opportunity for natural ingredients – 15% of Belgium consumers take care of their health and wellbeing by consuming products to naturally support sleeping patterns (e.g. chamomile)
Purchasing power loss – French speakers and women are particularly worried about their budget
Belgium consumers are looking for transparency on health credentials, while adopting a proactive rather than reactive approach to wellbeing
Conclusion
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