Date published: 31.10.2019
OUR FAVOURITE CAMPAIGNS FROM SEPTEMBER 2019
GRANINI
Granini chose Shopmium to promote its new range of organic fruit juices: granini bio. 3 flavours were featured in the app to generate awareness and recruit new consumers.
The shoppers were delighted by the products they tried and most of them bought several bottles of juice at once.
NESCAFÉ
Nescafé used Shopmium to highlight 3 references of its Nescafé Gold Origins range: Alta Rica (with coffee beans from Latin America), Cap Colombia (crafted with single origin Arabica coffee beans from Colombia) and Indonesian Sumatra (with coffee beans hand picked by farmers high up in the tropical jungle of Indonesia).
The campaign gave the brand great visibility and created awareness of this new range of coffee.
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