Date published: 24.05.2019
OUR FAVOURITE CAMPAIGNS FROM APRIL 2019
NESCAFE
The brand has chosen Shopmium to highlight its entire range of Cappuccino sticks: 7 references.
The brand’s objective is to generate trial and encourage consumers to mix references.
HAPKIN
The Hapkin brand launched its first campaign in the Shopmium app to promote its beer.
Users were able to benefit from a 100% refunded offer, allowing the brand to gain visibility and generate trial on its product.
CANDICO
The brand has just launched two innovations: organic sugars, one based on coconut flower and the other on organic agave powder. Candico then chose Shopmium to promote its new products to our community of users.
15.03.2022
Sampling 2.0
Sampling is een doeltreffende hefboom voor het genereren van trial en het werven van nieuwe consumenten. Is deze techniek in het tijdperk van digitale marketing nog relevant om ultra-verbonden consumenten te verleiden? Een doeltreffende marketing hefboom Belgische en Franse consumenten zijn bijzonder dol op samples. De methode van het "gratis uitproberen" (100% terugbetaald/aangeboden) is [...]
Explore
28.04.2021
HOW BRANDS CAN SUPPORT THE REOPENING OF BARS AND RESTAURANTS
After being closed for several months, bars and restaurants are preparing for an upcoming reopening. Hardly hit by the sanitary crisis, the hospitality sector is hoping for a speedy recovery. Brands and retailers can play a role in supporting small businesses, contributing to a dynamic reopening. In this article, we look back at some of [...]
Explore
28.04.2021
Co-marketing: when FMCG brands join forces
Brand collaborations are becoming more and more common. They offer many benefits, including increased visibility, contributing to boosting sales in-store. As such, many FMCG brands choose to partner with designers, celebrities or influencers. But sometimes, brands also decide to partner with one another. In this article, we look at successful co-marketing campaigns and innovative partnerships [...]
Explore
31.03.2021
Less time in stores, more time online: how to influence consumers in 2021?
The Covid-19 crisis marked a turning point in the relationship between consumers and FMCG brands. More than ever, consumers want brands to be responsible, committed and transparent about their practices. In this article, discover new consumer expectations and how brands are taking up the challenge. Faster and more efficient shopping According to the Deloitte Global [...]
Explore