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Four out of five UK adults have a smartphone. Mobile use is changing our shopping patterns. The path to purchase has become omnichannel, with an increase in the number of touchpoints. Mobile plays an essential role: it is used by consumers both to prepare for their shopping trip and also while they are in-store. For [...]

PERSIL Persil is a very established brand but they wanted to promote their 3 In 1 Capsules, Persil used Shopmium's mobile app in order to gain awareness, make customers try the product and recruit new consumers. Using Shopmium, they were able to recruit buyers from competitor brands, switch shoppers to their 3 in 1 capsules while [...]

10/11/2015 - Ecommercenews announces the acquisition of Shopmium by US group Quotient... Full article here.