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Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing and social networks, is it still relevant? Can it continue to attract consumers who increasingly use their mobile phone to make purchasing decisions? In this article, we look at product sampling, its [...]

Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of this new decade, there has been significant footfall decline with fewer shoppers on the High Street. While many consumers now buy online, especially via [...]

How is the consumer of 2020 different from the consumer of 2010? That's the question we asked ourselves at Shopmium at the start of this new decade. In this article, we shed some light on how consumer behaviour has changed over the last 10 years and the impact for FMCG brands. Focus on five major [...]

  DANONE Danone chose Shopmium as part of the Belgian launch plan for their Danone bio range: organic yoghurt existing in 4 different flavours. The brand's purpose was to drive awareness of its NPD, recruit new consumers and generate trial among our Shopmium users, who show a great and increasing interest towards organic products. JULES [...]

  GRANINI Granini chose Shopmium to promote its new range of organic fruit juices: granini bio. 3 flavours were featured in the app to generate awareness and recruit new consumers. The shoppers were delighted by the products they tried and  most of them bought several bottles of juice at once. NESCAFÉ Nescafé used Shopmium to [...]

Green consumerism is on the rise in Belgium. A growing number of shoppers consider the impact on the environment of the products they buy. As a consequence, new eco-friendly trends are emerging: consumers want greener products, more plant-based options and more local products. Sustainable packaging is also a hot topic, with plastic phobia gaining ground. [...]