Less time in stores, more time online: how to influence consumers in 2021?

With the Covid-19 pandemic, consumers have taken on new habits, anticipating their grocery shopping and limiting the time spent in-store. At the same…

Leviers à activer en fin d'année - Shopmium

4 actionable levers to end the year with a bang

The end of the year is fast approaching! Do you still have a little bit of budget? Are you wondering which activities to carry out in the last…

Shopmium - campagnes du mois de fev2020

OUR FAVOURITE CAMPAIGNS FROM FEBRUARY 2020

  QUAKER Quaker chose Shopmium to raise awareness of the new positioning of Quaker Cruesli Kids, a range of cereals that mixes oats and corn…

Echantillonnage

Product sampling goes digital

Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing…

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Why seasonal sales have lost their appeal

Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of…

Shopmium - comportement des consommateurs -

2010 - 2019: five major changes in consumer behaviour

How is the consumer of 2020 different from the consumer of 2010? That’s the question we asked ourselves at Shopmium at the start of this new…

Campagnes du mois - Shopmium - décembre 2020

OUR FAVOURITE CAMPAIGNS FROM THE END OF 2019

  DANONE Danone chose Shopmium as part of the Belgian launch plan for their Danone bio range: organic yoghurt existing in 4 different…

OUR FAVOURITE CAMPAIGNS FROM SEPTEMBER 2019

  GRANINI Granini chose Shopmium to promote its new range of organic fruit juices: granini bio. 3 flavours were featured in the app to…

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Consumers go green: eco-friendly is the new norm

Green consumerism is on the rise in Belgium. A growing number of shoppers consider the impact on the environment of the products they buy. As a…

Applis shopmium yuka TGTG

The shopping app revolution: Shopmium, Too Good To Go and Yuka change consumer habits

Jon Beill, Managing Director Europe, Shopmium   Mobile apps have become part of daily life, including those dedicated to grocery shopping such…

OUR FAVOURITE CAMPAIGNS FROM SUMMER 2019

  HONEST The Coca-Cola Company brand has chosen Shopmium to highlight its Honest Kids Bio range, a refreshing, certified organic and…

5 recommendations to improve consumer loyalty and engagement

Retention is a major challenge for consumer brands. What are the winning strategies to drive consumer loyalty and generate engagement? In this…