Mobile media for FMCG and retail shopper marketing

Harness the full power of mobile marketing to drive sales

Target, message and activate shoppers through mobile - with proven results

Target

Interact with the right shoppers in that special micro-moment – based on who they are, how they behave, and where they go

Activate

Activate shoppers with rich, engaging ad units uniquely designed for FMCG brands

Measure

Quantify mobile impacts against KPI’s that matter, such as ad engagements, store visits & sales

Optimise

Optimise targeting, media placement, creative and messaging – to continually improve against your shopper-specific KPIs

MOBILE FIRST, SHOPPER FIRST

Using extensive First and Third-Party data, Shopmium Shopper Network lets FMCG brands reach shoppers through data driven highly viewable, eye-catching shopper enabled ad formats.

Uniting Shopmium's own ad engagement-based behavioural data, with data from all key critical geo-location, geo-behavioural and demographic audience segmentation providers, Shopmium's trading desk integrates with public media supply sources to locate the best inventory to meet your campaign objectives. Additionally, Shopmium's private supply provides the ability to run compelling, highly viewable, non-standard ad units not available through programmatic channels.

With Shopmium's analytics, you get the whole story of what worked and what didn't. As a managed service solution, we see our partnership as essential to your success. Our teams oversee every aspect of your programme, from incorporating the right data to building, delivering, and optimizing your mobile shopper ads.

Our customers speak about us

We were delighted with Shopmium’s contribution delivering new buyers when we tested the app last year. We are now assessing how to apply across our vast portfolio of food products.

Karen Oakes – Group product manager at Hipp Organi

Shopmium provided an innovative mobile solution to Cadbury’s to drive measurable trial for our NPD. Their platform was an effective media delivery of our brand content in a relevant mobile format. The campaign not only produced incremental sales to the brand but also generated valuable insight for the range. We were delighted with the service.

Oliver Lee – eCOMMERCE GROWTH & INNOVATION MANAGER at Mondelez International

We were impressed by Shopmium’s innovative approach to the path to purchase. With Shopmium we can serve media, build brand as well as deliver a promotion that’s separate from the restraints of bricks and mortar as well as insights and shopper feedback. It’s the only proposition in the market to do so.

Luke Purcell – DIGITAL BUSINESS UNIT LEAD at Pepsico

GET IN TOUCH WITH US

We will make the best out of your mobile campaign and deliver measurable results.

Schedule a demo