Nestlé Purina

How Shopmium drove sales uplift and delivered against brand metrics for Bakers dog food using Shopper Network

context

Bakers Dry Dog Food had re-formulated its product and wanted to drive awareness amongst targeted dog owners while comprehensively measuring the impact of that awareness and ad campaign on sales at Sainsbury's, Asda & Morrisons.

Shopmium made it happen

Case Study - Purina Bakers - Shopper Network - display advertisement

Engaging mobile ad creative

Shopmium created and served a custom Mobile expandable ad unit that combined brand messaging & product imagery, HTML5 animation and Call to Actions (‘Shop Now’ and ‘Find Store’).

Targeted & optimised

The campaign was targeted at dog food shoppers and geo-fenced around the targeted stores, while continually being optimised to drive high than average clicks and engagements.

Case Study - Purina Bakers - Shopper Network - display advertisement
Case Study - Purina Bakers - Shopper Network solution - display advertisment

Measurement

In addition to Shopmium’s own performance measurement, sales uplift was measured by IRI and product / brand metrics by KMB, providing the shopper and brand teams with a holistic view on performance.

And we got results!

Higher than average

Click Throughs

Yes

Sales Uplift

160%

Return on Investment

Significantly increased

Unaided brand awareness