Jacobs Douwe Egberts (JDE)

Shopmium's Activate Platform helped L'OR drive trial by facilitating it's on-pack Try Me Free promotion

context

JDE wanted to increase prominence on shelf while driving trial of its L’OR Roast & Ground coffee. They decided to run an on-pack "Try Me Free" promotion on selected flavour variants at all retailers.They were looking for the best way to verify proof of purchase in a secure and efficient way.

Shopmium made it happen

Promotional Landing page

Promotional packs in-store were labeled with red “Try Me Free” stickers, directing shoppers to a promotional website where they could learn how to enter the promotion and register.

Purchase validation mechanic

Registered consumers who have bought the product could instantly enter the promotion by uploading a picture of their receipt directly from their mobile phone to Shopmium receipt validation platform.

Purchase validation mechanic

Registered consumers who have bought the product could instantly enter the promotion by uploading a picture of their receipt directly from their mobile phone to Shopmium receipt validation platform.

Case Study - L'OR JDE - Shopper Network - Display advertisement

Secure and
fast cashback

Shopmium validated receipts and delivered cachback to qualifying users via bank transfer or PayPal. The whole process taking less than 3 days from receipt upload.

And we got results!

Yes

On-shelf Visibility

Yes

Supported Retailer Relationships

Yes

Promotional Security

Yes

Sales Uplift

What do they say

We chose to work with Shopmium’s product to deliver our on-pack Try Me Free as it meant we could easily run our activity in a way that both the brand and the consumers best interests are met in order to deliver the activity. Their consultative approach, responsiveness and expertise ensured the campaign was setup and managed to deliver exceptional campaign results while meeting all the required deadlines. The response and success of the 2017 campaign which was run as an initial trial has meant we are now running and enhancing the campaign this year on a bigger scale across a greater number of packs

Laure Rouaux - Brand Manager Roast & Ground Coffee UK
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