UK Consumer Pulse Survey - January 2021

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Consumer Pulse Survey


Consumers are cautiously optimistic about 2021

The path to purchase is fragmented with multiple influencing factors

Price remains a top factor  for store choice, with shift to shopping locally

Meal planning, cooking from scratch and writing shopping lists - now embedded habits

Almost half would now refuse a product sample on health risk grounds

Post pandemic, 50% will continue to carry sanitiser and wear a mask