Less time in stores, more time online: how to influence consumers in 2021?

With the Covid-19 pandemic, British consumers have taken on new habits, anticipating their grocery shopping and limiting the time spent in-store. At…

How to (re)gain consumer confidence

The Covid-19 crisis marked a turning point in the relationship between consumers and FMCG brands. More than ever, consumers want brands to be…

2020 in review: 6 highlights of this exceptional year for FMCG brands and retailers

2020 was a year like no other. The Covid-19 pandemic took the world by surprise, causing a shock wave and disrupting well-established consumption…

UK FMCG BRAND SURVEY IMPACT OF COVID-19 ON FMCG MARKETING - INFOGRAPHIC

Discover our infographic presenting the results of our survey of UK FMCG brands about the impact of Covid-19. Download our full report to see more…

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UK CONSUMERS SURVEY RESULTS - WEEK 10 OF LOCKDOWN - INFOGRAPHIC

Discover our infographic presenting the results of our survey of UK grocery shoppers during Week 10 of Lockdown. Download our full report to see more…

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UK “LOCKDOWN” GROCERY SHOPPER SURVEY

A survey of UK grocery shoppers during Week 3 of Lockdown by mobile app Shopmium, found shoppers are looking for value and inspiration from brands…

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UK “LOCKDOWN” GROCERY SHOPPER SURVEY - INFOGRAPHIC

Discover our infographic presenting the results of our survey of UK grocery shoppers during Week 3 of Lockdown. Please find the full blog post…

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Socializing While “Social Distancing”: How Your Brand Can Thoughtfully Connect with Shoppers During COVID-19

In just a few short weeks, the rapid spread of COVID-19 has impacted shoppers as millions of people are being asked to stay at home by health…

Sampling goes digital

Product sampling goes digital

Product sampling is a well-known marketing technique to encourage trial, recruit new customers and drive sales. But in the age of digital marketing…

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Panic buying is in full swing: how the coronavirus is affecting consumer behaviour

The spread of the coronavirus across the UK has generated panic buying, encouraging many consumers to stockpile basic items at an alarming rate.…

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How Innovation brands are making a name for themselves

More and more consumers are choosing to buy products from smaller companies. Why are Innovation brands so attractive? What strategies do they use to…

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Why seasonal sales have lost their appeal

Ten years ago, it was not uncommon to take a day off to visit stores on the first day of sales and find the best deals! However, at the beginning of…